Ultra.Training Coaching


The "Ultra Leadership Method" Is The Coaching Technique for Setting Ultra Goals & Achieving Them.


"Ultramarathoner Trains You The Same Way She Did With Israeli Military"

- ThePostGame


The program is founded and taught by Ash, who is a former military & special forces trainer, ultra-marathoner champion of the 125 mile and a published author.


The Ultra.Training course is designed to give participants goals-based management and self- leadership tools using the structured "12 Steps to Power Performance" Method that is a proven formula for success.

We focus on two main types of long- term goals:


Each session in the business 6 / 12 week series is devoted to a specific section of the management capability spectrum, as well as to the self- leadership mindset and skills.



Using self-management sports processes, in each session our participants face a physical challenge and implement the coping strategies that will lead them to achieve their required goal in our 8 / 12 week series.


We also offer a combined program of:


This program draws the line between the essential steps and skills required for success in sports, and applies them to your business growth and business goals achievements, in our 12 / 24 weeks series.

The New App

Let Ash be Your Trainer

Ultra Training App:
Interactive Workouts & Complete Guide for Goals and Success

Personalized Goals Achievements App:
For Powering Runner's Performance!

With the ULTRA.TRAINING fully interactive step-by-step training program, customized workouts and running sessions, you will acquire and physically practice the Ultra Leadership proven formula for success: “12 Steps to Power Performance”.
For individuals of ALL running levels, from total beginners to marathon runners.

· Steps 1-4. Establish an ideal goal, assess your shape, and build a plan!

· Steps 5-8. Set milestones, be aware of your super-power, overcome challenges, and stick to your goals!

· Steps 9-12. Practice & improve coping techniques and self-control. Reassess your goals. Succeed!

Start Working out >

Download the app on the App Store

ULM Public Events


Ready to book a course?

Email us at:




"I find myself astounded by this super determined young lady, sitting across from me. The amazing burst of energy that emanates from Ashmoret Mishal's enthralls anyone who meets her, within seconds she turns me into a devout fan, due to her impeccable dogma she sets for herself; resolution, willpower, goal setting and target achieving." Dina Abramson, BestOneOnline
"Meet Ashmoret Mishal: the youngest ultra-runner in Israel, a woman who, it would seem, cannot be stopped. She has put her mind into coaching you how to run and achieve your other life goals; with your romantic partnership, family life, career and more. Her twelve step program can turn even the average couch-potato into a leader, top performer and sprinter of the first rank." Hadas Bashan, Menta Magazine



"In training the IDF officers, Ashmoret Mishal adapted the skills and techniques she developed to succeed in the 100, 144 and 200 km ultramarathons, which are Israel’s toughest endurance challenges, to train our officers in all aspects of physical and mental endurance, using running and other skills to prepare our elite units in how to conquer fatigue, stay mentally alert and achieve our goals despite obstacles and challenges. Our commanding officers often remarked on how we were transformed from officers into leaders of each of our elite units."  - Gil, Lieutenant Colonel, Israeli Defense Force

"I recently attended one of Ash's coaching seminars in NYC.
No matter how successful and accomplished the people were in her classroom, we all learned something inspiring and practical that we could use.  She definitely knows what it takes to help people excel and to reach their ultra goals!"  - Ed Rotter, Chairman, Zeus Capital

"The Ultra Leadership Method taught me the practical steps I needed to become a better business leader.  By following the 12 Steps to Power Performance Method I was able to close a major partnership whose negotiations had bogged down for months. The 12 Steps Method can be applied to any business, while Ash's laser focused coaching helped me cut through the bull shit excuses that had been holding me back. I have no doubt that the 12 Steps Method maximized my performance as an entrepreneur and allowed me build a business that lived up to my true vision."  - Simon Goldstein, Founder & CEO of BOON Rewards Inc.
"I have met a lot of people that achieved a lot. But just a few of them dedicated their life to helping other achieve their maximum potential. 
You are about to be inspired and motivated, and most of all, to be given tools that will guarantee that at the end of Ash’s program, your life will change! You will be able to achieve those goals that every day you say ‘I wish I could do this. Why didn’t I do that?’ " - Aryeh Rifkin, Founder & CEO of JACLA and Social Dashboard. 
"Through the years, as both pupil and business coach, I've had a vast experience with various coaching methods. I find the Ultra Leadership Method, developed by Ashmoret Mishal, to be a top notch! The business program of the ULM has been highly effective in both the planning and execution of our company goals." - Rob Charles, Founder & CEO of Goldfingr

"Ashmoret worked with the national leadership center in Ariel for three tears, teaching and leading leadership development seminars at the high and low ropes of the center. She is a very experienced leadership trainer that has worked with hundreds of diversified groups - from youth at risk to executives and top security and special forces commanders. She is an expert trainer with high abilities and sensitivity to observe and reflect group processes and dynamics. She has an excellent bonding and connection with the teams she leads - and her special touch is remarkable" - Shlomo Dalal, CEO of The National Leadership Development Center in Ariel

"I had the pleasure to attend few sessions of the “Ultra Leadership Coaching Techniques” that were developed over a period of five years in three continents by the founder Ashmoret Mishal. The Founder of “Ultra Leadership Method“ and the “12 Steps to Power Performance”. I found this methodology appealing to all ages, genders and professions who are looking to excel and improve their Self- assurance, Self- actualization and Self - confidence. Each participant in the group would be able to apply the tools and methodologies that can help them to reach his/her objectives and way to accomplish their goals that they set up to reach. Based on years of experience in my short academic life and many years in the business world I would highly recommend that each one of you who would like to excel in his/her personal life or in the business world to attend this seminar" - Haim Zitman, Managing Partner of Transnational Capital Ventures, Inc.

"The Ultra Leadership Method program is phenomenal; as participants of the program, we learned new and better methods to improve self- control and self- discipline, manage stress and all types of challenges to achieve our goals. Ms. Mishal personally trained me and my unit, in the methods she used to master the physical and mental challenges she faced in endurance running, and how to apply those skills to other challenges." - Shalom, officer, Israeli Police Force

"I found Ashmoret Mishal and the Ultra Leadership Method to be exponential helpful! The program helped us build a strong strategy we could use for market, and concrete goals and steps on how to get there.  The program is built not around being given those goals, but in learning how to find them ourselves as a path to the future and to foster continuing growth.  The skills learned helped me in my personal and life goals as well!  ULM is an amazing program, and I would strongly recommend it to anyone looking to take that next step in business."  - Andrew Davidsburg, Associate Director, FOX News

"Ashmoret led the Ultra Leadership Method program for my management staff. She is a young woman who overcame many obstacles to achieve her goals, and through her course, we were able to gain a new perspective about leadership challenges and work ethics. While applying her methods into our daily work routine, we found that many of our managers learned valuable lessons of collaboration and creative thinking."

  - Sharon Govrin, CEO, Fatal Hotels

"Working with Ashmoret and her 12 step program was incredibly helpful for our company. With her help we were able to work through problems that we had been stuck on for months. We were also able to better envision how our company would look in the future. Most importantly, working with Ashmoret allowed our team to communicate better so that we operated more efficiently. I would highly recommend using Ashmoret Mishal and her 12 step program to help your business."    

- Brian Goldfarb, Managing Partner of Organized Trip

"My decision to start training under Ashmoret's guidance and her Ultra Training program, turned out to be the right match! She is a real pro in the coaching field, and her tips are priceless! After many years of training independently, I found the 12 Steps to Power Performance method extremely helpful and beneficial: It helped me to stay on track with my goals - focused and motivated.  So if you want the BEST - go for ASH." 

- Simon Scott, Director, Partner Communications Company Ltd.

"I had the opportunity to participate in Ashmoret’s Ultra Leadership workshop in New York City.  Ashmoret led a group of 30 people through a series of exercises designed to have each individual realize their core strengths, face their unfounded fears, and take more risks to gain more rewards and each their goals in every sphere of life – relationships, business and health/fitnessAshmoret was fantastic – a natural leader, compassionate and motivational. I highly recommend Ashmoret Mishal’s workshop to anyone interested in living a fuller, more ‘actualized’ life!"

- Merrill Cohen, Owner, Merrill R. Cohen & Associates, PC



Click Here for the detailed

"12 Steps to Power Performance" Method: