Ultra.Training Coaching


The "Ultra Leadership Method" Is The Coaching Technique for Setting Ultra Goals & Achieving Them.


"Ultramarathoner Trains You The Same Way She Did With Israeli Military"

- ThePostGame


The program is founded and taught by Ash, who is a former military & special forces trainer, ultra-marathoner champion of the 125 mile and a published author.


The Ultra.Training course is designed to give participants goals-based management and self- leadership tools using the structured "12 Steps to Power Performance" Method that is a proven formula for success.

We focus on two main types of long- term goals:


Each session in the business 6 / 12 week series is devoted to a specific section of the management capability spectrum, as well as to the self- leadership mindset and skills.



Using self-management sports processes, in each session our participants face a physical challenge and implement the coping strategies that will lead them to achieve their required goal in our 8 / 12 week series.


We also offer a combined program of:


This program draws the line between the essential steps and skills required for success in sports, and applies them to your business growth and business goals achievements, in our 12 / 24 weeks series.



The New App

Let Ash be Your Trainer


Ultra Training App:
Interactive Workouts & Complete Guide for Goals and Success

Personalized Goals Achievements App:
For Powering Runner's Performance!

With the ULTRA.TRAINING fully interactive step-by-step training program, customized workouts and running sessions, you will acquire and physically practice the Ultra Leadership proven formula for success: “12 Steps to Power Performance”.
For individuals of ALL running levels, from total beginners to marathon runners.

· Steps 1-4. Establish an ideal goal, assess your shape, and build a plan!

· Steps 5-8. Set milestones, be aware of your super-power, overcome challenges, and stick to your goals!

· Steps 9-12. Practice & improve coping techniques and self-control. Reassess your goals. Succeed!

Start Working out >

Download the app on the App Store

ULM Public Events

Book a Private Outdoor Workshop with Ash:

Success Starts in Motion

Through a personal, physical and unique experience, this workshop will give participants the practical tools they need for succeeding in their personal & professional long- term goals.


This workshop will implement the following sets of skills:

 ♦ The setting of ideal- realistic goals

 ♦  Performance assessment, planning and strategy

 ♦  Practical use of existing and required resources


Train Like an Ultra


Do you know that many successful CEOs throughout the world run a marathon?

Setting long-term goals, self-discipline, accurate planning, training, and more - all teach successful people about the strengths of their character.

In this workshop, each participant will practice models for coping and how to implement them to achieve the required goal by facing a physical challenge. Specifically, the following skills will be acquired:

 ♦ Effective stress management.

 ♦ Coping techniques with challenges in real time.

 ♦  Identify and focus on personal qualities & strengths to achieve goals.

Unleash The Power of The Group

This workshop is designed to lead groups and individuals along the same track that long-distance runners follow, as a team.


Settings of goals through interpersonal planned & strategic training, clear and focused communication - are all critical to achieving long- term goals when working together.

In this workshop, the following sets of skills will be practiced:

 ♦ Utilizing the group potential

 ♦ Effective interpersonal communication

 ♦ Inspiring motivation


Ready to book a course?

Email us at:



Schedule your Free Consultation Today


"In training the IDF officers, Ashmoret Mishal adapted the skills and techniques she developed to succeed in the 100, 144 and 200 km ultramarathons, which are Israel’s toughest endurance challenges, to train our officers in all aspects of physical and mental endurance, using running and other skills to prepare our elite units in how to conquer fatigue, stay mentally alert and achieve our goals despite obstacles and challenges. Our commanding officers often remarked on how we were transformed from officers into leaders of each of our elite units."  - Gil, Lieutenant Colonel, Israeli Defense Force

"The Ultra Leadership Method taught me the practical steps I needed to become a better business leader.  By following the 12 Steps to Power Performance Method I was able to close a major partnership whose negotiations had bogged down for months. The 12 Steps Method can be applied to any business, while Ash's laser focused coaching helped me cut through the bull shit excuses that had been holding me back. I have no doubt that the 12 Steps Method maximized my performance as an entrepreneur and allowed me build a business that lived up to my true vision."  - Simon Goldstein, Founder & CEO of BOON Rewards Inc.
"I have met a lot of people that achieved a lot. But just a few of them dedicated their life to helping other achieve their maximum potential. 
You are about to be inspired and motivated, and most of all, to be given tools that will guarantee that at the end of Ash’s program, your life will change! You will be able to achieve those goals that every day you say ‘I wish I could do this. Why didn’t I do that?’ " - Aryeh Rifkin, Founder & CEO of JACLA and Social Dashboard. 
"Through the years, as both pupil and business coach, I've had a vast experience with various coaching methods. I find the Ultra Leadership Method, developed by Ashmoret Mishal, to be a top notch! The business program of the ULM has been highly effective in both the planning and execution of our company goals." - Rob Charles, Founder & CEO of Goldfingr

"I had the pleasure to attend few sessions of the “Ultra Leadership Coaching Techniques” that were developed over a period of five years in three continents by the founder Ashmoret Mishal. The Founder of “Ultra Leadership Method“ and the “12 Steps to Power Performance”. I found this methodology appealing to all ages, genders and professions who are looking to excel and improve their Self- assurance, Self- actualization and Self - confidence. Each participant in the group would be able to apply the tools and methodologies that can help them to reach his/her objectives and way to accomplish their goals that they set up to reach. Based on years of experience in my short academic life and many years in the business world I would highly recommend that each one of you who would like to excel in his/her personal life or in the business world to attend this seminar" - Haim Zitman, Managing Partner of Transnational Capital Ventures, Inc.

"The Ultra Leadership Method program is phenomenal; as participants of the program, we learned new and better methods to improve self- control and self- discipline, manage stress and all types of challenges to achieve our goals. Ms. Mishal personally trained me and my unit, in the methods she used to master the physical and mental challenges she faced in endurance running, and how to apply those skills to other challenges." - Shalom, officer, Israeli Police Force

"I found Ashmoret Mishal and the Ultra Leadership Method to be exponential helpful! The program helped us build a strong strategy we could use for market, and concrete goals and steps on how to get there.  The program is built not around being given those goals, but in learning how to find them ourselves as a path to the future and to foster continuing growth.  The skills learned helped me in my personal and life goals as well!  ULM is an amazing program, and I would strongly recommend it to anyone looking to take that next step in business."  - Andrew Davidsburg, Associate Director, FOX News

"Ashmoret led the Ultra Leadership Method program for my management staff. She is a young woman who overcame many obstacles to achieve her goals, and through her course, we were able to gain a new perspective about leadership challenges and work ethics. While applying her methods into our daily work routine, we found that many of our managers learned valuable lessons of collaboration and creative thinking."

  - Sharon Govrin, CEO, Fatal Hotels

"Working with Ashmoret and her 12 step program was incredibly helpful for our company. With her help we were able to work through problems that we had been stuck on for months. We were also able to better envision how our company would look in the future. Most importantly, working with Ashmoret allowed our team to communicate better so that we operated more efficiently. I would highly recommend using Ashmoret Mishal and her 12 step program to help your business."    

- Brian Goldfarb, Managing Partner of Organized Trip



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"12 Steps to Power Performance" Method: